Olofsfors raise their Pink Ribbon fundraising to another level

Kjell-Erik Åström, Sales and Marketing Manager for Olofsfors forest products:
"Together we make a difference and that is why we have chosen for the last year to keep the collection alive throughout the whole year, even if the main month is October. After last year's collection of 234,600 SEK, we reached a total collection of 1.6 million Swedish Kronor; money that really makes a difference.”

The idea of raising money the whole year for the benefit of Breast Cancer Research, grew more and more during 2022 when the company purchased pink caps and marketed them during different activities like examples for school children, and even during the 260th Anniversary open house that the company celebrated last year.

”Many people wanted to get a pink cap that we developed as a symbol for our pink ribbon collection. Instead of just giving it away, everyone was allowed to donate an optional amount to the Breast Cancer Association. Every little bit helps." says Maria Öhman, Marketing Manager at Olofsfors AB.

234,600 SEK was the total raised in 2022 and approximately 15,000 SEK was raised through smaller donations.

”Why only raise money during the month of October, when you can do it all year, " says Åström.

All grant goes directly to the Breast Cancer Association and those who contribute with 5,000 SEK or more also have the chance to receive a pair of pink forest machine track worth about 100,000 SEK.

”This fundraiser has become a personal issue close to my heart for me to push. It feels extra fun when we will have a pink Bogie Track at our stand at Solvalla this year, where the Swedish Forestry Expo will be held. It is so nice that we as a company prioritize this activity. That we together with the visitors, can contribute to breast cancer research and provide support to those affected, it is important,” concludes Maria Öhman.

Breast cancer in numbers

About 8000 women and 60 men in Sweden get breast cancer every year. Early detection saves lives. Knowledge saves lives. (Source: Breast Cancer Association, © 2023).

"Every hour a woman receives a breast cancer diagnosis, a diagnosis that also affects family and loved ones. The great commitment Olofsfors has shown over several years is important in the fight against breast cancer. Thanks to this effort, we can fund patient-centered breast cancer research and provide support to those affected. It means a lot to many”, says Marit Jenset, Secretary General of the Breast Cancer Association.

Read more about the fundraiser

Olofsfors AB has created its own fundraising page at the Breast Cancer Association where everyone can donate any amount. The collection will run throughout 2023. The company has also donated a pink forest machine track to the Breast Cancer Association, which after completed collection will be given random to a person or company that has donated a gift of 5,000 SEK or more.
To read more about the fundraiser and how you can contribute, go to; www.olofsfors.se/rosabandet

For questions or more information, please contact:

Kjell-Erik Åström
Sales- and Marketing Manager, Forest business area
Phone: +46 (70)0-323 97 10
E-mail: kjell-erik.astrom@olofsfors.se

Maria Öhman
Marketing Manager
Phone: +46 (0)930-397 01
E-mail: maria.ohman@olofsfors.se

Olofsfors AB has 150 employees and the company works with production and sales of 2 main business areas: Tracks and chains for terrain going, rubber wheel machines as well as wear steel for construction machines. Olofsfors has customers in almost all parts of the world. The main office is situated in Olofsfors, northern Sweden, where the main manufacturing plant is located. Olofsfors has a turnover of about 500 MSEK.

Olofsfors key values are Knowledge, Quality and Sustainability